Product analysis Samsung Galaxy S4 Essay

Nowadays, it is a common scene to see everybody keeps his /her ear attached to a cell phone. Often, they are doing it at the risk of an accident, loss of human relationship or studies. Intimate friendships of our parents’ younger days are now lost and it is now reduced to an SMS or mobile talk. Keeping addresses of our intimates is now lost. Writing letters is given up. Human relationship and mental concentration are now replaced by electronic connections. It is a fact that having a mobile phone now a days is a sort of necessity and it is an inevitable truth that mobile industry is taking everyone’s mind by a storm. From the very basic thing of making a call, texting, and now Internet access for just a touch of your fingertips. Do you have one of these? I do have one of those too and I won’t deny the fact that I enjoy using them. So as one of the million subscribers of this technology I will share you some of the advantages and disadvantages I found, out of having a mobile phone. A mobile phone (also known as a cellular phone, cell phone, and a hand phone) is a device that can make and receive telephone calls over a radio link while moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile phone operator, allowing access to the public telephone network. By contrast, a cordless telephone is used only within the short range of a single, private base station. In addition to telephone, modern mobile phones also support a wide variety of other services such as text messaging, MMS, email, Internet access, short-range wireless communications (infrared, Bluetooth), business applications, gaming and photography. Mobile phones that offer these and more general computing capabilities are referred to as smartphones. The first hand-held mobile phone was demonstrated by John F. Mitchell and Dr Martin Cooper of Motorola in 1973, using a handset weighing around 2.2 pounds (1 kg). In 1983, the DynaTAC 8000x was the first to be commercially available. From 1990 to 2011, worldwide mobile phone subscriptions grew from 12.4 million to over 6 billion, penetrating about 87% of the global population and reaching the bottom of the economic pyramid. II. The Company Background Samsung Group (Hangul: ì‚ ¼Ã¬â€ž ±Ãª · ¸Ã« £ ¹; Hanja: ä ¸â€°Ã¦ËœÅ¸Ãª · ¸Ã« £ ¹; Korean pronunciation: [sam.sÊÅ'Å‹ É ¡Ã‰ ¯Ã¢â‚¬â„¢Ã‰ ¾upÌš]) is a South Korean multinationalconglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol. Samsung was founded by Lee Byung-chull in 1938 as a trading company. Over the next three decades the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee’s death in 1987, Samsung was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since the 1990s Samsung has increasingly globalised its activities, and electronics, particularly mobile phones and semiconductors, has become its most important source of income. Notable Samsung industrial subsidiaries include Samsung Electronics (the world’s largest information technology company measured by 2012 revenues), Samsung Heavy Industries (the world’s second-largest shipbuilder measured by 2010 revenues), and Samsung Engineering and Samsung C&T (respectively the world’s 35th- and 72nd-largest construction companies). Other notable subsidiaries include Samsung Life Insurance (the world’s 14th-largest life insurance company), Samsung Everland (operator of Everland Resort, the oldest theme park in South Korea), Samsung Techwin (an aerospace and defence company) and Cheil Worldwide (the world’s 19th-largest advertising agency measured by 2010 revenues). Samsung has a powerful influence on South Korea’s economic development, politics, media and culture, and has been a major driving force behind the â€Å"Miracle on the Han River†. Its affiliate companies produce around a fifth of South Korea’s total exports. Samsung’s revenue was equal to 17% of the South Korea’s $1082 billion GDP. Name According to the founder of Samsung Group, the meaning of the Korean hanja word Samsung (ä ¸â€°Ã¦ËœÅ¸) is â€Å"tristar† or â€Å"three stars†. The word â€Å"three† represents something â€Å"big, numerous and powerful†; the â€Å"stars† mean eternity. History 1938 to 1970 The headquarters of Samsung Sanghoesin Daegu in the late 1930s In 1938, Lee Byung-chull (1910–1987) of a large landowning family in the Uiryeong county came to the nearby Daegu city and founded Samsung Sanghoe (ì‚ ¼Ã¬â€ž ±Ã¬Æ' Ã­Å¡Å', ä ¸â€°Ã¦ËœÅ¸Ã¥â€¢â€ Ã¦Å"Æ'), a small trading company with forty employees located in Su-dong (now Ingyo-dong). It dealt in groceries produced in and around the city and produced its own noodles. The company prospered and Lee moved its head office to Seoul in 1947. When the Korean War broke out, however, he was forced to leave Seoul and started a sugar refinery in Busan named Cheil Jedang. After the war, in 1954, Lee founded Cheil Mojik and built the plant in Chimsan-dong, Daegu. It was the largest woollen mill ever in the country and the company took on the aspect of a major company. Samsung diversified into many areas and Lee sought to help establish Samsung as an industry leader in a wide range of enterprises, moving into businesses such as insurance, securities, and retail. Lee placed great importance on industrialization, and focused his economic development strategy on a handful of large domestic conglomerates, protecting them from competition and assisting them financially. In 1948, Cho Hong-jai (the Hyosung group’s founder) jointly invested in a new company called Samsung Mulsan Gongsa (ì‚ ¼Ã¬â€ž ±Ã« ¬ ¼Ã¬â€š °Ãª ³ µÃ¬â€š ¬), or the Samsung Trading Corporation, with the Samsung Group founder Lee Byung-chull. The trading firm grew to become the present-day Samsung C&T Corporation. But after some years Cho and Lee separated due to differences in management between them. He wanted to get up to a 30% group share. After settlement, Samsung Group was separated into Samsung Group and Hyosung Group, Hankook Tire, and others. In the late 1960s, Samsung Group entered into the electronics industry. It formed several electronics-related divisions, such as Samsung Electronics Devices Co., Samsung Electro-Mechanics Co., Samsung Corning Co., and Samsung Semiconductor & Telecommunications Co., and made the facility in Suwon. Its first product was a black-and-white television set. 1970 to 1990 The SPC-1000, introduced in 1982, was Samsung’s first personal computer (Korean market only) and uses an audio cassette tape to load and save data – the floppy drivewas optional. In 1980, Samsung acquired the Gumi-based Hanguk Jeonja Tongsin and entered the telecommunications hardware industry. Its early products were switchboards. The facility were developed into the telephone and fax manufacturing systems and became the centre of Samsung’s mobile phone manufacturing. They have produced over 800 million mobile phones to date. The company grouped them together under Samsung Electronics Co., Ltd. in the 1980s. After the founder’s death in 1987, Samsung Group was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Shinsegae (discount store, department store) was originally part of Samsung Group, separated in the 1990s from the Samsung Group along with CJ Group (Food/Chemicals/Entertainment/logistics) and the Hansol Group (Paper/Telecom). Today these separated groups are independent and they are not part of or connected to the Samsung Group. One Hansol Group representative said, â€Å"Only people ignorant of the laws governing the business world could believe something so absurd,† adding, â€Å"When Hansol separated from the Samsung Group in 1991, it severed all payment guarantees and share-holding ties with Samsung affiliates.† One Hansol Group source asserted, â€Å"Hansol, Shinsegae, and CJ have been under independent management since their respective separations from the Samsung Group.† One Shinsegae Department Store executive director said, â€Å"Shinsegae has no payment guarantees associated with the Samsung Group.† In the 1980s, Samsung Electronics began to invest heavily in research and development, investments that were pivotal in pushing the company to the forefront of the global electronics industry. In 1982, it built a television assembly plant in Portugal; in 1984, a plant in New York; in 1985, a plant in Tokyo; in 1987, a facility in England; and another facility in Austin in 1996. As of 2012, Samsung has invested more than US$13 billion in the Austin facility, which operates under the name Samsung Austin Semiconductor LLC. This makes the Austin location the largest foreign investment in Texas and one of the largest singleforeign investments in the United States. 1990 to 2000 Samsung Group headquarters at Samsung Town, Seoul Samsung started to rise as an international corporation in the 1990s. Samsung’s construction branch was awarded a contract to build one of the two Petronas Towers in Malaysia, Taipei 101 in Taiwan and the Burj Khalifa in United Arab Emirates. In 1993, Lee Kun-heesold off ten of Samsung Group’s subsidiaries, downsized the company, and merged other operations to concentrate on three industries: electronics, engineering, and chemicals. In 1996, the Samsung Group reacquired the Sungkyunkwan University foundation. Samsung became the largest producer of memory chips in the world in 1992, and is the world’s second-largest chipmaker after Intel (seeWorldwide Top 20 Semiconductor Market Share Ranking Year by Year). In 1995, it created its first liquid-crystal display screen. Ten years later, Samsung grew to be the world’s largest manufacturer of liquid-crystal display panels. Sony, which had not invested in large-size TFT-LCDs, contacted Samsung to cooperate, and, in 2006, S-LCD was established as a joint venture between Samsung and Sony in order to provide a stable supply of LCD panels for both manufacturers. S-LCD was owned by Samsung (50% plus 1 share) and Sony (50% minus 1 share) and operates its factories and facilities in Tangjung, South Korea. As on 26 December 2011 it was announced that Samsung had acquired the stake of Sony in this joint venture. Compared to other major Korean companies, Samsung survived the 1997 Asian financial crisis relatively unharmed. However, Samsung Motor was sold to Renault at a significant loss. As of 2010, Renault Samsung is 80.1 percent owned by Renault and 19.9 percent owned by Samsung. Additionally, Samsung manufactured a range of aircraft from the 1980s to 1990s. The company was founded in 1999 as Korea Aerospace Industries (KAI), the result of merger between then three domestic major aerospace divisions of Samsung Aerospace, Daewoo Heavy Industries, and Hyundai Space and Aircraft Company. However, Samsung still manufactures aircraft engines and gas turbines. 2000 to 2013 The Samsung pavilion at Expo 2012 In 2001 Samsung Techwin became the sole supplier of a combustor module for the Rolls-Royce Trent 900 used by the Airbus A380, the world’s largest passenger airliner. Samsung Techwin is also a revenue-sharing participant in the Boeing’s 787 Dreamliner GEnx engine program. In 2010, Samsung announced a 10-year growth strategy centred around five businesses. One of these  businesses was to be focused on biopharmaceuticals, to which the Company has committed â‚ ©2.1 trillion. In December 2011, Samsung Electronics sold its hard disk drive (HDD) business to Seagate. In the first quarter of 2012, Samsung Electronics became the world’s largest mobile phone maker by unit sales, overtaking Nokia, which had been the market leader since 1998. In the August 21st edition of the Austin American-Statesman, Samsung confirmed plans to spend 3 to 4 billion dollars converting half of its Austin chip manufacturing plant to a more profitable chip. The conversion should start in early 2013 with production on line by the end of 2013. On August 24, 2012, 9 U.S jurors ruled that Samsung had to pay Apple Incorporated US$1.05 billion dollars in damages for violating six of its patents on smartphone technology. The award was still less than the US$2.5 billion dollars requested by Apple. The decision also ruled that Apple didn’t violate 5 Samsung patents that were in the caseSamsung decried the decision saying that the move could harm innovation in the sector. It also followed a South Korean ruling that said both companies were guilty of infringing on each other’s intellectual property. In the first trading after the ruling, Samsung shares on the Kospi index fell 7.7%, the largest fall since October 24, 2008, to 1,177,000 Korean won. Apple then sought to ban the sales of eight Samsung phones (Galaxy S 4G, Galaxy S2 AT&T, Galaxy S2 Skyrocket, Galaxy S2 T-Mobile, Galaxy S2 Epic 4G, Galaxy S Showcase, Droid Charge and Galaxy Prevail) in the United States[ which has been denied by the court. On September 4, 2012, Samsung announced it plans to examine all of its Chinese suppliers for possible violations of labor policies. The company said it will carry out audits of 250 Chinese companies that are its exclusive suppliers to see if children under the age of 16 are being used in their factories. Samsung Electronics Co., Ltd. (Korean: ì‚ ¼Ã¬â€ž ±Ã¬  â€žÃ¬Å¾ ) is a South Korean multinational electronics company headquartered in Suwon, South Korea. It is the flagship subsidiary of the Samsung Group and has been the world’s largest information technology company by revenues since 2009. Samsung Electronics has assembly plants and sales networks in 61 countries and employs around 221,000 people. Samsung has previously been known for its position as a manufacturer for many electrical components such  as semiconductors,chips, flash memory and hard drive devices. Samsung Electronics has actively expanded in consumer markets moving away from its manufacturing roots. It has been the world’s largest television manufacturer since 2006 and the world’s largest maker of LCD panels for eight consecutive years. In recent years, Samsung has gained prominent position in the mobile phone and tablet market, fuelled by its flagship Samsung Galaxy line of devices. The company is the world’s largest vendor of smartphones since 2011. Samsung has also established a prominent position in the tablet computer market, with the release of the Android-powered Samsung Galaxy Tab and Note 10.1. BIBLIOGRAPHY http://smartphones2013.org/samsung-galaxy-s4-pros-cons/ http://www.managementstudyguide.com/market-segmentation.htm http://en.wikipedia.org/wiki/Samsung_Galaxy_S4 http://gadgetan.com/inilah-uniknya-acara-perilisan-samsung-galaxy-s-4/42162 http://www.gsmarena.com/samsung_galaxy_s_iv-5125.php Samsung official website (http://www.samsung.com/us/mobile/galaxy-S4/ ) http://www.isuppli.com www.wikipedia.org www.google.com www.valas.com www.mysmartprice.in www.xe.com http://www.indotrading.com http://searchfunmoods.com http://www.knoc.co.kr www.phoneArena.com http://EzineArticles.com/

Answers to math 230

1. The slope of a function at the point of its local or global maxima is zero. Explain why using an example. The slope of a function is zero at the point of its local or global maxima because of the fact that it is the point where the function is horizontal, thus the slope is really zero. For example, given a function f(x) =-x^2. The first derivative of f is -2x and equating it to zero will yield to solution x=0 which is our candidate for maximum or minimum point. Furthermore, we apply the second derivative test. The second derivative is -2 thus 0 is a local maximum. Accidentally 0 is the only local maximum thus 0 is also the global maximum of the function. At x=0, f(x) =0, which has slope of 0. 2. Show how the derivative of the function f(x) = (2x^4) (3x+2)2 can be obtained with out using the product rule. We can differentiate the given function 2x^4 (3x+2)2 without using the product rule by just simply distributing (2x^4) to the term (3x+2) giving you 6x^5+ 4x^4. Afterwards, multiply it with the constant 2, thus you have 12x^5+8x^5. Now you can solve the derivative using the simple idea of getting the derivative of function.   Hence you have (12)(5)(x^5-1)+(8)(5)(x^4-1) yielding you to 60x^4+40x^3 which is the derivative of the function f. 3. Provide a discussion showing that the limit of the function, f(x) =2x^4 / (x-2) does not exist at x=2. It is possible that the limit of a given function doest not exist at a particular point. In the problem, to show that the limit of f(x) as x approaches 2 does not exist we need to get the right hand side and left hand side limit of f(x). The right hand side limit of f is positive infinity while the left hand side limit of f is negative infinity. Since they are not equal, we are forced to conclude that the limit of f(x) does not exist. Reference: What the Derivative Tells Us About a Function. Retrieved October 12 2007 from http://www.ugrad.math.ubc.ca/coursedoc/math102/keshet.notes/chapter5

Marketing Plan: Product and Performance Essay

Executive Summary Mobility, latest trends and technologies are three most significant factors that customer seek today when they walk-in in an electronic item’s outlet. Years before the journey of technology started out from the calculator the most basic computer as we call it. Today that technology has emerged and the most latest is PDA (Personal Digital System), full computer in a small device to perform all of the tasks. New Nokia Mobile phone has all the features of a desktop computer, no need of a laptop. The phone is easy to carry, manages schedules, and can perform all the business related tasks. The size itself has become important apart from mobility. The concept that we are launching is of a radio and music player which is latest in the sense that you can wear it as a fashion accessory. Radio is considered to be one of the most important media apart from television and internet. The major source in use during cricket matches, exercising in the morning and during traveling for work or school. 73% of college going women (18-25) years of age surveyed tune into radio, although the channel loyalty is not there. The most frequent listening occurs after dinner time. This is different from male radio listeners as the FM channels are replacing cassettes as a music source while driving, other survey shows that one of the popular source of music are the FM stations, FM 89, 91 and 106.20 are extremely popular within the target market. The major target market for our product is the age between 15 and 26. According to the statistics, 30 million Pakistanis are aged between 15 and 24. Considered in the context of total population (approx. 180 million), 16.667% of Pakistanis are young. Statistics shows that 60% of population is under 25 that is 2/3rd and nearly 10 million are in the urban areas. GEN X and GEN Y is the most experienced  and accessed generation in the human history. This generation is the technologically accessorized generation, with everything hanging from their clothes, from cell phones to CD players, and computers are a way of life. This is a branded generation, brand names, association with the great life and other symbols are important. The emerging concept of brand association amongst teens and adults, and awareness will make our product more appealing to the customers. Our Primary objective is to achieve get our product recognized and make the consumers to get performance of the product way better than their expectations. Our Secondary objective is to make good profits and make more products like this with working hand in hand with the fashion and our way would be walking from earrings to necklaces, bracelets and other fashion accessories. Marketing Research Methods of Data collection: Basically there are two methods of data collection: 1) Primary Data 2) Secondary Data Primary Data Collection: Primary Data is that data which is collected specifically for the project at hand. The primary data for our assignment resulted from the unstructured interviews that we conducted from different friends and family members and also many strangers. Secondary Data Collection: Secondary Data is that data, which has already been collected for some other purpose but can be used as reference material. The secondary data for our assignment came from the internet, newspapers and magazines. Current Market Situation: The current market situation is that from the cheapest of phones to the most expensive, every smart phone has at least a radio in it that works from earphones that do the job of an antenna or the smart phones carry wireless radio connectivity. Other than that most phones have music players. In such a market where mobile phones are treated as a necessity from quite a long while we’d enter with a product that has a lot of internal memory, long batter and works hand in hand with the fashion. In other words, the market we are making is new where fashion and technology work together but a relatively alike market of mobile phones has a situation that cares more about apps and memory than on radio and/or music player. So, we are going to come in with focus on music players and radios that would even make consumers look different by the fashion of earring they’d carry. A new market but has links with the standing strong market of mobile phones. The Product Introduction of product: Now days, mobility is becoming an important factor in electronic devices. The concept that we are launching is of an earring radio and music player which is latest in the sense that you can wear it as a fashion accessory. We are  launching it under the brand name LAPCA. Radio is considered to be one of the most important media apart from television and internet. The major source in use during cricket matches, exercising in the morning and during traveling for work or school. Technical and Functional Aspect of the Product: This product would be an earpiece connected to a player that would be smaller than a phone. Both the devices would be connected via Bluetooth. Their range of connectivity would vary to more than 20 square meter so the consumer doesn’t need to keep the device near and playlist functions would increase the ability of product to play songs as per the mood of the consumer. Reason of using earrings with the wireless earpiece is to make the product easier for people to wear and increase the range of our target market. People would not need to get their ears pierced to wear earrings and we bring music player and radio attached to such a small earpiece that would not be noticed much (like the other offerings of attached Bluetooth earphones that appear too large). Objectives and issues: Increase the profits by at least 10% in the first year of the launch. Issue: How to increase the awareness amongst customers about this product? To create 10% market share for the product and to work to improve it further. Issue: What measure to take to identify the potential customers of the product in the market? To identify 5 potential outlets where to place the product initially. Issue: How to identify the potential outlets? Mission statement: â€Å"We are the followers of the latest trend we strongly believe that fashion develops, we provide the best and quality is never compromised. Technological flexibility and innovation are the key factors that we emphasize on while shaping a solution for our customers.† Vision statement: â€Å"Innovation† Our product Oriented Definition: â€Å"We manufacture earrings radio with music player† Our Market Oriented Definition: â€Å"To the trendy and tetchy, Moby X is the radio and music player that provides mobility and a perfect blend of fashion and technology that makes you feels different and latest than others.† Target Market Moby X will form a major share of its market amongst those people who are attracted towards the product with exclusive appearance, unique functionality, style and design. We will market our product through multiple segment strategy, as we are be targeting GEN X and GEN Y belonging to upper class and upper middle class of our society. Through multiple marketing, Moby X can achieve market position as because it is a product which provides mobility, style and fulfills the needs of the consumers. Moby X is a part of the most reliable and trusted technologies belonging to LAPCO which is using Japanese latest technology in it which would further strengthens the reputation it would acquire. Now days, there is a growing trend of adopting the inimitable style which people will definitely feel after purchasing the product. The mini chip radio and music player in the earrings itself is fascinating and will communicate on its own towards the people who are engrossed through mini products. Positioning †¢Product Positioning: Moby X would provide higher frequency range compared to other radios available in the market, will have a long lasting battery and the most important advantage that our product provides is the mix of fashion and technology that forms our distinctive attribute. Value Proposition: Moby X is a better quality product providing distinctive feature and being a leader makes it more special and different from other competing products.  LAPCO using latest Japanese technologies is most reliable and durable. Market Positioning: Moby X has been positioned in the customers mind as a part of their lifestyle it impeccable suited their personality. It has positioned on the following grounds: Made for you exclusively Lifestyle and technology Earrings with variety of colors and design Fine-looking wrapping and easy to carry Statement: â€Å"Enjoy with Style† †¢ Characteristics affecting Adoption: †¢ Relative Advantage: The first of its kind is being introduced in the market; the concept itself will attract the customer. †¢ Compatibility: Moby X higher range of frequency will make it easier to add channel and thus more value to the product. Secondly, memory of 20GB to carry your songs and making of playlists. †¢ Complexity: Moby X is easy to use and the demo CD provided with the product provides the proper guide and features to use the product. †¢ Divisibility: Moby X is an expensive product and initially no discounted rates can be offered. †¢ Communicability: The experience that customers take with them will make its use and difference spread amongst customers. Market Analysis Basis of Segmentation Demographic segmentation: Demographics refer to the characteristics of population including such factors as size, distribution and growth, because people constitute market, demographics are of special interest to market executives. Age: Our product caters to women ranging from age 15-26 yrs old. Moreover, through our advertisements we have portrayed an active woman who is working out or busy in kitchen chores. Occupation: Moby X targets women belonging to each and every type of occupation whether it is a housewife, student and working women. Income: Our product Moby X caters to upper class and upper middle class. Any one lying in the income bracket of Rs 50,000+ can afford this product Psychographic Segmentation: The psychographics of the Moby X can be analyzed by reviewing the advertisement. The lifestyle shown in Moby X advertisements portray successful, sophisticated, professional women who are active energetic and full of life. Behavioral Segmentation: Under this aspect LAPCO Company has based their segmentation on the basis of customer desired benefits. People would prefer buying our product because it’s the first ever product to be launched by LAPCO with radio and music player facility which is easy to use, and more over its attractive mix of not only radio and music player but also as a fashion accessory. SWOT Analysis Strengthens Being first of its kind to be launched in the market The smaller size The mobility The attractive package and demo included in the gadget The exquisite location of electronic gadget’s outlets in different malls Easy to use In accordance with the latest fashion Attractive mix of radio and music player hand in hand as a fashion accessory Japanese technology, one of the most reliable manufactures Weakness Limited warranty Requires proper maintenance Batteries are to be charged according to usage level thus requires cost to keep the gadget working Opportunities The customers are fond of accessories which can help extend our accessories from earrings to rings, bracelets and necklace Hearing radio can replace the care tapes as being mobile and fashionable in nature Being a new product creating a new market the competition is minimized to a great extent The distinctive attributes will outweigh the element of high price The opening of the new malls throughout the country with better electronic outlets will provide a better location to display the gadget There is an opportunity for line extension New technology is in its growing stage which helps attract customers with its distinctive attributes The interests of teenagers in acquiring latest technology will further increase the market share Computer system placed at the electronic outlets could help provide free demos of the product at the outlet A survey at the outlet about the buying experience of the product and after sale experience can help make the product more effective and increased customer satisfaction The smaller size and mobility if appreciated could provide line extension for the product Threats The electronic market is still under developed in Pakistan The fluctuating electronic and political conditions of the country can hinder the sale of the product Less awareness amongst the public about the electronic items The training of sales person for the product Competitors can come up with a similar and better product before our product is established The higher price of the product could lead to duplicate products in the market The health conscious people could resist the product The fashion conscious people may not take the initiative to buy the product The analytical buyer Marketing Environments (PEST ANALYSIS) Political: The fluctuating political environment in the country can be dangerous. Since the product being developed is manufactured in another country the support of the government is required to keep the government conditions in import and export stable and to strengthen relationships with the other country to grow the business further. Economical: The product that is being launched is an expensive product the economic conditions will determine the national income or the buying power of the consumer which indirectly will determine whether the people would be willing on the products that are not part of their basic needs. Social: Since the product is an earring radio and music player which would be fixed in an earring placed quite close to the ear can be considered as dangerous for the ear. Proper awareness about the product and the setting of the frequencies accordingly so not to affect the ear would have to be justified to the people. Technological: Pakistan is developing technologically and further awareness and development will assist in improving the product’s functionality. Competitor Assessment COMPETITOR ANALYSIS Moby X is competing in portable media industry. Major Competitors: Our major competitors are all those manufacturers who are specialized in and dealing with microelectronic items, who believe in size and design of product with quality. Moby X direct competitors are small radios (ear piece) and mp3 players that can fit in ear easily. COMPETITIVE ADVANTAGE Moby X is not just a FM radio with music player but it is also a blend of fashion and technology. Long lasting Japanese battery gives it an edge over other mini radios and music players that have maximum life of 2-48 hours on continuous use. Providing maximum FM band range from 87-108 MHz among its competitors who offer mini radios with FM band 88-108 MHz Furthermore, adding value to the music player with 20GB built-in memory which wouldn’t look small for at least 10-15 years from now. COMPETITIVE STRATEGIES Differentiation: Moby X is an innovation in the arena of radios and all kinds of music players. It gives connectivity to the outside world in a way that adds value and beauty to the face. Focus: Moby X is designed especially for upper middle class and upper class urban population including GEN X AND GEN Y, fashion followers and trend setters. COMPETITIVE POSITION Multiple Markets: We are following the multiple market strategy for Moby X by focusing more towards the upper class and upper middle class of the society. Channel and logistic A value delivery network is made up of the company, suppliers, distributors and ultimately customers. Here will be a layer of intermediaries that will perform work in bringing our product and its ownership closer to the final buyer. For our earring radio and music player we will have both a direct and indirect marketing channel. We will have a customer marketing channel. Since our product is new we need to do personal selling and convince consumers to buy our product. Then eventually as we gain a foot hold in the market we will have retailers selling our product. Marketing Strategy MARKETING MIX PRODUCT CLASSIFICATION: Moby X is broadly classified as consumer product and under this category we define it as a specialty product because it is a perfect mix of style and technology. It involves strong brand preference and loyalty, special purchase efforts by consumers, little comparison of brands and low price sensitivity. LEVELS OF PRODUCT Core Product Moby X provides a solution to its users that connect them to the global world and at the same time add value to their beauty. It is smallest in size but greater in quality and style that’s what the consumers want. Actual Product Moby X, an earring radio and a music player. Augmented Product Customers are provided with the free demos of the product on computer system installed at the outlets and for further understanding, instruction booklet is also provided with Moby X. It includes 3 years’ money back warranty and a pair of fabulous earrings along with the product. Customers are encouraged to share their views about the buying experience of the product and after sale experience through surveys conducted at the outlets. An exclusive website is designed to cater its customers for solving all  their queries regarding the product. Online purchasing service is also available. PRODUCT COMPOSITION Product Quality: Moby X works great, everywhere in the world, under brand name LAPCO using Japanese microchip technology and providing the FM band from 87 to 108 MHz’s Stereo-sound is really excellent plus 3-years money back warranty is also given. Product Features: Push-button Auto Seek Microchip Technology so you can immediately and perfectly tune in stations (Automatic FM Tuning). Provides high quality stereo sound. Long last Japanese battery included. 3 years (Limited) Warranty. Size – (1/3x 1/3 x 3/8) mm is the size of radio chip. 30 x 20 x 5 mm is the size of the earring. Weight – 1/2 oz is the weight of the earring radio. Ideal for use in parties, sports, travels, hiking, working, Jogging, bike riding, boating, fishing, picnics, reading, camping, skate boarding, gift giving, foot and vehicle surveillance, to pass the time while waiting for subject, anywhere, everywhere, in the form of earring as simple microchip (radio). A music player memory of 20GB built-in. Product Style and Design: It comes in many splendid colors with different style for female. It is designed in a way so as to increase portability. BRANDING Brand Equity: Moby X will establish it with the passage of time because of its good quality and better understanding of customer needs. Brand Name Selection: Moby X is selected as the brand name because it defines the mobility and easy to carry feature of the product and X signifies the extra factor that we  provide to our customers in the form of earrings (fashion accessory). Brand Sponsorship: LAPCO is manufacturer’s brand. Brand Development: No extension. Packaging: Moby X comes in a square and heart shaped gift box. Labeling: All the important information is mentioned on the label. The label contains the name of the product, name of the manufacturer and distributors, warranty limit, warnings, guidelines on usage. Product Support: A booklet on guidelines regarding the product is provided with Moby X. Free demo CD is also given. Product Mix: Initially Moby X is introduced in the form of earring but with the passage of time it will offer in other versions also like in the form of bracelets, rings, and lockets. Product Life Cycle: Our product is at the introductory stage of product life cycle stage. PRICE Marketing Objectives: â€Å"To create a market share and to stand out as distinct product amongst the other competitors† Marketing Mix Strategy: The price has been decided based on the competitors and customer needs and requirements. The price is aligned with other marketing mix covering the promotion, placement and product. Cost: The organization has tried to achieve economies of scale but not the cost of quality. The cost is being monitored and is kept to a minimum by choosing the best deals given by the supplier and managing the cost accordingly. Organizational Considerations: The price set has been influenced by different functions of the organization including the finance, manufacturer, sales and marketing and the higher  management. PRODUCT PRICING STRATEGY Comparing competitor’s pricing CompetitorPrice Sinclair XI Button RadioRs. 2304.93 FM Mini Radios Rs.719.44 ZI AM Radio Rs. 8405 Tiny FM Radios (China Toy Factory Inc)Rs.1200 Mini Mp3sRs. 1500 (starting from) Competition Based Pricing: We are following the growing rate pricing according to which we fix our price after considering all the factors as to Rs. 3500. PLACEMENT The product would be sold through â€Å"Indirect Marketing Intermediary†. The product will be sold through push strategy that is product would be first distributed to the wholesalers and then to retailer. The retailers would assist in creating contact with the other retailers which would expand the network and add value. PROMOTION Moby X being a new product in the market would require intensive advertising. The positioning and the idea behind the brand selection would be used as a basis for advertisements and the advertisements would be informative. ADVERTISING Radio: Radio FM channels would be able to attract the major cream who could use our product and create a positive word of mouth for others. Since they being the regular radio listeners would be excited to use this product as they could carry the radio with them. Newspaper: Moby X is an expensive and new product. There is need to create awareness amongst people that such a product exists. ‘Dawn’ newspaper would be a better choice to advertise being one for the most popular newspapers in Pakistan. A full page would be dedicated to advertise the product providing  a detail know how of the features and distinctive attributes. Apart from ‘Dawn’ the other newspaper that the product would be advertised in are ‘The News’ and ‘Daily Times’. Magazines: Moby X being a technology product it would be advertised in magazines as ‘SHE’ a leading magazine. Another magazine that is famous amongst out major target segment the teens is ‘Young Times’. It is Dubai based magazine is especially for kids. Since it is a fashion product also magazines like SHE, STYLE, SYNERGYZER and MAG would also be used to advertise the product. Billboards: The locations where we have decided to place our advertisements are all the upper class areas in the populated cities of Pakistan. For instance the major areas identified all the other malls where luxury electronic item’s outlets are available advertising would be done by placing billboards. In Karachi, at Teen Talwar, Boat Basin, Shahrah – e – Faisal and other markets like Tariq road, Saddar Mobile mall and the road that leads to Jinnah International Airport. Television: The few major channels as HUM TV and GEO TV will be given the task to advertise the product. Websites: Msn.com/Click on line a website providing information regarding new technologies, funmaza.com a famous website viewed by most of the Pakistanis and Apniisp.com that offers all the latest songs. Sales Promotion: One free pair of earring apart from the one already provided in the package would be given with the product. Public relations: Brochures providing details of the safety of using the product would be distributed in public places. Articles about the working and flexibility in use would be published in a leading magazine to inform the public about the safety in using this product. Action Programs July: We will launch a sales promotion campaign in Karachi city which should be estimated at around RS. 2 Million. During this period our aim is to make the consumers aware of the product through excessive adverts it is  essential for us to educate our dealers and consumers properly. Our main awareness campaigns will be concentrated toward the television and internet it will fix in a relatively low and economical budget. August: Increase our relative market share and launch our product in other major cities of Pakistan i.e. Lahore, Islamabad. September: We will start an integrated internet campaign targeting young college students. The campaign will show the functions of Mob X. This campaign will be supported by online ads. October: We will hold a trade sales contest offering bonus to retailers who sells the most Moby X during one month period. November: We will be launching our online store that will enable us to make direct sale with customer. Anyone can place an order via email and we will deliver the product at the given address and payment on delivery. Furthermore, customization over earring designs would be launched. December: We will look forward to enter the international market and depending on the situation we face at that time we will alter our marketing strategies. Implementation and Control Plan Goals: After the launch we will look out the awareness and recognition of Moby X among the target customer. The targeted sales, profits, availability and elevated market share are also major parts contributing towards achieving our goals. Performance: Measure the performance and activities of the outlets, their interactions with our target customers. We will measure the performance by setting different tests after the first launch of Moby X. Tests will be encompassed of surveys, personal interviews, focus groups and via e-mails. Evaluation: The results of the surveys, mails and others will be then synchronized for the evaluations. Evaluation is conducted to identify the gap between the expected and actual performance. Corrective Actions: This is the last control which is set and applied if there is a difference amongst the expected and actual performance Moby X and we then otherwise will take the corrective actions to close the gap. Contingency Plan We have launched this earring radio and music player under the brand name LAPCO so value and prestige is associated with this product. We have used the latest Japanese Technology in our product through which frequency and signal of radio can be cached easily. But the problem can occur in our product is that at some places user might not find tune into radio and their might be some problem in signal catching. To combat with this problem, we have used the latest Japanese technology as stated before and will use more advanced technology in our product in future in order to satisfy our customers and provide them with a delight of getting to hear news and be updated in an area where most signals don’t even work.

Fables and Fairytales Essay Example | Topics and Well Written Essays - 500 words

Fables and Fairytales - Essay Example So the third fish decided to stay. The eldest of the fish decided to leave that pond with his whole family that same evening. Early in the morning the second fish saw the fishermen from a distance and decided to leave with his family. Even with the evident threat of danger, the third fish refused to leave that pond. The fishermen came and caught all the fish in that pond including the third fish and they were killed. This story shows the ignorance that the third fish shows even despite the fact that the first fish warned them about the fishermen. This three fish resemble the character of us human beings. There are those people who hear of danger and quickly react to it by looking for a safe place or get out of the area that is believed to be dangerous. The second set of people are those that have to see danger in order for the to get out of the area that is believed to be dangerous. The third set of people are those that hear and see of danger but do not want to get out of the area that is dangerous. The third set of people usually end up being killed or get hurt in the process. Therefore, it is important that we listen to the advice that older people offer since they have a lot of experience and are able to protect us. It is very important to listen to advice as this will help us a great deal. The third fish was ignorant of the advice that the first fish gave it and ended up being killed. The f irst and the second fish took precaution and continued to live. So the moral of the story is to follow the advice offers by other people and not to be

Compare Leni Riefenstahl's Triumph of the Will with Humphrey Jennings' Essay

Compare Leni Riefenstahl's Triumph of the Will with Humphrey Jennings' Listen to Britain' in their function as propaganda fi - Essay Example A scrutiny of these phenomena shows that most of them have resorted to propaganda to manipulate their constituencies into believing that their rules were the best for the people and the country. In the early 20th centuries, with two wars closely following each other, both the Allied and Axis Powers resorted to propaganda to persuade the world and their constituencies to their positions. The ubiquitous use of propaganda was closely associated with Hitler and the Nazi Party, but Great Britain was not excepted as it also dabbled in propaganda produced by a film outfit attached to one of its agencies to help in the war efforts. Two brilliant examples of wartime propaganda are Leni Riefenstahl’s Triumph of Will, which was released a little before WWII, and Humphrey Jenning’s Listen to Britain. These two documentaries can be differentiated by their artistic approaches and perspectives: one presented a stunningly visual, technically revolutionary film with intense and graphica lly powerful scenes whilst the other projected a laidback style with sequences that lingered more on leisurely activities rather than the frenzy that usually accompany war. Propaganda: Definition Propaganda, which comes from the Latin word ‘propaganda,’ literally means ‘to sow’. ... Jowett et al defines it as â€Å"the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behaviour to achieve a response that furthers the desired intent of the propagandist.†1 As a powerful tool to shape public perception, propaganda had been used in the various periods of history to persuade the public to support politicians and governments, change faith, initiate and sustain wars, campaigns and revolutions, restructure societies and justify expansionism. In ancient of Athens, propaganda was employed by Pisistrasus, who feigned victimisation to gain the support of the public, and subsequent rulers as well as philosophers. During the Middle Ages to the Age of the Enlightenment, monarchical power was advanced through favourably written history, wandering minstrels, pilgrims and legal philosophers. Propaganda became prevalent and took a modern form during the French Revolution where committees were established by the revolutionaries to handle the different aspects of propaganda. French revolutionists employed the strategy naming of official enemies of the people to consolidate public perception, encourage revenge and compensate inadequacies. This technique was later adopted by Hitler with the Jews and Lenin against the Kulaks.2 A Comparative Analysis: Triumph of the Will by Leni Riefenstahl and Listen to Britain by Humphrey Jennings Triumph of the Will by Leni Riefenstahl and Listen to Britain by Humphrey Jennings are two documentary films that have each earned a reputation as well-crafted propaganda for their respective countries. The first was released in 1934 in Germany prior to World War II at the time the Nazi Party was gaining popularity and was used to portray a

Public Sector & Government Budgeting - Capital Improvement Plan (CIP) Assignment

Public Sector & Government Budgeting - Capital Improvement Plan (CIP) - Assignment Example oosing projects, and in this instance, the LBRA involvement is vital to resolve the agony of blight and the blighting effect to the community around in the region. The third top factor that have been raised is selecting and giving first priority to those ventures that people are willing and ready to shore up to their accomplishment (Launar & Nollar, 2005). It is obvious that all the shareholders and the members in any company or an institution will always have the desire and the longing to see best improvement, from the effort they put in that company, cooperation or an institution. Therefore, the redevelopment and structuring projects are done in the accurate time. The arrangement, endorsement and planning of these projects are also done within the stipulated time in line with their accomplishment and the desire of the stake holders (Bland 2007). In the capital improvement policy statement, there are issues like appropriate management of resources and funds. Timely accomplishment of projects is also taken with greater weight in the policy. These issues are well addressed in the long beach city of California since most of the projects had been accomplished on time. The preparation of operating budget ought to be separated from the capital budget, to prevent the mismanagement of funds and resources. This may also be done to avoid interfering with each other final records. Finally, the separation may be done so as to have different independent projects that at the end will yield best

The Development of Print Documents for Online Delivery Essay

The Development of Print Documents for Online Delivery - Essay Example The production and distribution of news and other information materials through the traditional communication channels such as print, radio and television require a gatekeeper, a metaphor used to describe the process of selecting which information is worth delivering to consumers. This is necessary not only because of limitations on space, airtime, transmission frequencies and commercial interests but also because of equally important considerations related to reliability and trustworthiness. The era of digital media changed the concept of the gatekeeper into the gate-watcher, as the role of professional journalists or communicators has been narrowed and individuals gained more power, with ordinary citizens acquiring an increasing level of credibility as source of legitimate news. The gatekeepers keep their role and still decide what is newsworthy but ordinary citizens now provide a wider variety of news sources, which are more community-oriented. This paper discusses communication t heory according to the socio-psychological perspective, which suggests that communication achieves its purpose if it considers the prevailing beliefs and attitudes of its intended audience. From the theoretical perspective, the research essay describes the methodology used in a content analysis designed to gather empirical evidence that would support or validate the theories, which finding was then analyzed for its relevance to this research. 2. Theoretical Perspective According to the socio-psychological tradition in communication theory, there is a relationship between communication stimuli, audience predisposition and opinion change. To succeed, journalists and communicators must look for the cause-and-effect relationships that could predict when a communication message will be received favorably by its audience or when it will be ignored (Vaughn, 2008). In this view, communication can be effective in influencing public attitudes and opinions if it considers the "who, what, whom and what-effect" questions of socio-psychological tradition, which are often asked when journalists and public relations practitioners want to change people's minds. The questions refer to the source and content of the message, audience characteristics, and the opinion change it has caused. On the source, the message sender must project expertise and trustworthiness while the content must be appealing and credibly argued. The "whom" phase should consider the personality and gullibility of the audience, while the what-effect question requires that communicators measure the attitude scales before and after delivery of the message. Thus, the editor who hears a reporter say that his mother loves him will tell the reporter skeptically: "Check that out - from at least two sources (Griffin, 2003)." The socio-psychological influences in communication forms the basis of this research. 3. Methodology This study uses the quantitative approach that gathers the primary and secondary data of research through the observation and direct communication methods. The observation method refers to our review of the literature, which gives special attention to such new communication platforms as gate-watcher

Financial Reporting Master Research Paper Example | Topics and Well Written Essays - 4250 words

Financial Reporting Master - Research Paper Example The observance of accounting standards in reporting is mandatory in all countries as per the direction of Accounting Standard Board (ASB). All countries have developed their own accounting standards and in the absence of a standard in any occasion, Generally Accepted Accounting Standards (GAAP) can be followed. This report has four sections, namely A, B, C, and D. Section 'A' deals with the specific accounting policies adopted by Tesco, Sainsbury and Morrison, followed by the comparison of the same between one another. It also throws light on whether there are any differences in the accounting policies followed by these companies and if any, what are they. Section B is meant to present the financial analysis of all the three companies' financial statements for a 5 year period using profitability ratios, liquidity ratios, debt ratios, activity ratios, gearing. Section C is for detailing the major limitations of ratio analysis in the light of given companies. Section D provides a repor t on the performance of a company of Morrison Plc. Based on the ratios calculated in Section B. The company prepares and presents it financial statements comprising of income statement, balance sheet and cash flow statement in accordance with applicable accounting standards, under the historical cost convention, and are in accordance with the Companies Act 1985 (Accounting... Basis of Consolidation The company prepares its consolidated financial statements comprising of statements of parent company and that of its subsidiaries. It has been made mandatory for the Continental European companies to prepare financial statements prior to the preparation of the same of the group so as to ensure timely preparation and reporting. As regards the excess/deficiency of purchase consideration is concerned, it shall be adjusted in reserves. It is therefore necessary for all subsidiaries to adhere to the accounting policies of the group with the aim of attaining consistency in the accounting policies. Stocks Stocks in stores are calculated at retail prices and reduced by appropriate margins to the lower of cost and net realizable value. Money market investments Money market investments are shown at cost price. All income received from these investments is included in the profit and loss account. Fixed assets and depreciation Depreciation is provided on an equal annual installment basis over the anticipated useful working lives of the assets, after they have been brought into use, at the following rates: Leasing items such as plant, equipment and fixtures and fittings are shown in the financial statements as tangible assets. These assets are subject to depreciation as per the depreciation policy of the firm. Sainsbury Plc. International Financial Reporting Standards (IFRS) Sainsbury will follow IFRS for financial reporting though it will have a small adverse impact on reported profit after tax. This impact excludes the effect of IAS 32 and IAS 39 - the Group has elected to take a one-year exemption in implementing these standards as allowed under IFRS. Morrison Plc. Basis of

Adolf Hitler Research Paper Example | Topics and Well Written Essays - 750 words

Adolf Hitler - Research Paper Example However, his rule ended following the U.S and Russia invasion that led to German defeat and unconditional surrender. After German’s defeat, Hitler committed suicide to avoid being captured and tried for crimes against humanity (Price 35). During his aggressive years, and in the quest to rule over Germany, Adolf left Vienna to settle in Munich but was coerced to return to Austria-Hungary. In the following year, he willingly joined the Bavarian army where he served during the First World War period. His war experiences influenced his thinking about the future of Germany. Following the end of world war one, Hitler took over the German Nationalist Socialist Party, which hoped, would propel him to power. He was an ambitious person who hoped to restructure and rebuild Germany following its humiliation in the First World War. In his program, Hitler aimed to build a racist German that could conquer a series of wars to expand people of German descent to the entire part of world and exclusively take control over it (Toland 51). Hitler believed that Germany had to fight wars all over the world in order to settle German people everywhere on the globe. In his quest for world domination, he started by invading Czechoslovakia, which was followed by a difficult against Britain and France. In his third war, he hoped to fight the Soviet Unions, which he thought would be easy and simple, and would offer raw materials particularly oil for the fourth war against the United States of America. Hitler assumed that the war against the United States of America would be simple because German would use super battle ships and planes that would hit the powerful U.S navy. Once he assumed power in German, all these plans and preparations were implemented but failed to bear fruits since enemies he perceived as weak and feeble fiercely repelled him. In 1938, Hitler invaded Poland and Czechoslovakia as a strategic position to attack France and

You can choose the topic that you prefer Essay Example | Topics and Well Written Essays - 3750 words

You can choose the topic that you prefer - Essay Example At the same time, others firms are diverging, they are rapidly encountering culture and economic. These all based global marketing strategy. First, the firm has to know, why this converge or divergence is required in business and at what perspective they can meet global market’ need as an evolutionary. Then the firm has to divide the markets in to five major segments and each part will be examined with respect of the economic and culture of markets. Next step, the outcomes of each segment has to be examined and implement different strategies in each segment to find out which will be the better market for the business and how the firm will grow. In this article, the firm wants to expand its operation management to fulfill the need of market. However, they are facing complex numbers of issue regarding this. The firm is unable to develop an integrated and unified strategy for the world market. The issue with the firm is competition and potential growth in the world market. So they need a diversification in their strategy to implement this whole process through which the firm can resolve the issues. To work in global market efficiently, the marking managers need to know the behavior of consumers, which is very complex in practical. In most case, the behaviors of consumers are assumed due to its complexity. It is very tough process to understand the behaviors of consumers and to develop a frame work for globalization. However, every marketing manager should understand the behaviors of consumers and to implement in a conceptual framework. This conceptual framework of consumer’ behavior always assists the business to develop in the global market. Through this, the company can satisfy the consumers and fulfill the demand of global market. Even, the conceptual framework also gives leads to the company about the government policies regarding consumers. This whole process is done thru the help of global convergence by protecting

The Argument For Stricter Gun Control Laws Essay Example for Free

The Argument For Stricter Gun Control Laws Essay I am writing a persuasive argument in favor of stricter gun control laws. I am very passionate about this topic because the use of firearms in the wrong hands is a deadly prophecy. It can be in the form of children getting a hold of a gun and hurting themselves or others, an adult with violent propensities mishandling a weapon, or someone who wants the use of a firearm in aiding suicide. When one looks at the increased incident of injury to children, homicide, and suicide, it is clear there is a need for stricter gun control laws. This paper argues that firearms continue to play a dominant role in violence both criminal and accidental regardless of laws such as the five-day waiting period and the Brady Law. I will show how easier access to guns, rather than preventing crime, creates more of it through the use of examples and statistics Those whom are opposed to gun control laws do not like to admit there is a link between access to guns and violence. The NRA says guns dont kill people, people kill people. They will claim that the right to bear arms for se lf-defense and civil rights would be diminished. However, this view is only one sided and it fails to address the link between the ownership of guns and the violence that occurs because of it. Almost everyday we can open up a newspaper or turn on a national news broadcast on the television and discover a new case of someone being killed by the use of a gun. Perhaps it was a child whom had access to his/her parents gun they keep in the house for self defensive purposes, an adult whom was an innocent bystander during a workplace massacre or robbery, a shooting at a school by a disturbed kid, or a domestic dispute turned deadly. Unfortunately, it is rare that a day goes by that we do not hear about one of the above events. Whatever the case may be, it is apparent that too many people have access to firearms and that access must be restricted. The Brady Campaign is one that enforces gun control laws, elects pro gun control public officials, and informs the public about gun violence. It was enacted in 1994 and because of it, all 50 states must do background checks on anyone wishing to purchase a firearm. While this has helped quell some gun violence that may have occurred otherwise, there are still too many who are falling through the cracks. These background checks are targeting the wrong people and criminals are still able to obtain guns from illegal sources. Take a look at the Virginia Tech massacre last spring. This reopened the legislative debate over gun control that was never resolved from the Columbine high school shootings eight years earlier. Many wonder how Cho-Seung Hui was able to get his hands on powerful automatic weaponry that killed thirty two of his classmates. This proves that the background checks performed are insufficient and need to be more thorough. More than fifty survivors and family members of this tragedy signed a letter to Congress with one simple message- finish work on legislation that could prevent future tragedies. The notion of more complete background checks leads me to another issue that is the abolition of handguns. More handguns are used in criminal acts than any other type of firearm. The FBI reports that more than 60 percent of murders are caused by guns and handguns account for 70 percent of these. Lets look at some scenarios that stem from the lack of access to handguns: Sure, anyone with a penchant for killing could pull out a knife or a baseball bat but the victim has much better chance of survival. The likelihood of injury and not death are much greater as the victim may be able to get away. The next scenario are home burglaries. Most of these occur with the occupants are out of the house so the need for a gun inside the home is unnecessary. If there is a gun inside of the home, the perpetrator will confisca te it along with other valuables, thus placing it in the hands of criminal for future misuse. Approximately 40 percent of handguns used in crimes are stolen out of homes of law abiding citizens whom had guns for their own protection. If handgun manufacturers were stringently restricted and only allowed to sell to police, our environment would be much safer. Fewer criminals would have access to them if the sale of handguns to ordinary citizens were outlawed. They could not obtain them by way of stealing and their illegal underground network would be hampered. If this were to occur, those dangerous people would not have the opportunity to slip through the cracks and get a hold of a weapon. The end result would be fewer violent crimes and fewer injuries and/or deaths related to these crimes. Many states in the United States have right to carry laws that allow citizens to carry concealed handguns if they are qualified. Qualification includes a clean criminal history, age restrictions, and completing a firearms safety course. In 1986 only nine states had that law and as of 1998, 31 states have right-to-carry laws. Half of the citizens of the U.S. live in those states. This will engender only more violence as journalis t Philip Cook states if you introduce a gun into a violent encounter, it increases the chances that someone will die. In the end, the notion of violence in self-defense will only create more violence. It is for that reason that not only should handguns themselves be eradicated from the hands of the general public, but they should never be allowed to carry out in public. It is a fact that the Constitution guarantees us the right to bear arms. The Second Amendment in the Bill of Rights states: A well-regulated militia being necessary to the security of a free State, the right of the people to keep and bear arms shall not be infringed. Our founding fathers who authored the Constitution were certainly aware of the British efforts to disarm the colonists and believed a militia was necessary to defend democracy. However, in the present day, owners of handguns are not members of a militia attempting to fight a tyrannical power or oppression. Any type of gun that can be concealed should be abolished from the hands of ordinary citizens and only placed in the hands of the men and women of our police force whom are trained professionals. This will de-emphasize the use of another slogan If guns are outlawed, only outlaws will have guns. It simply will not be the case as long as only those who are legitimate protectors of society are the only people who have access to them. WORKS CITED Agresti, James D. Gun Control. Just Facts Foundation. 10 June 1999. 20 October 2007. www.justfacts.com. Desuka, Nan. Why Handguns Must Be Outlawed.. Current Issues and Enduring Questions. Boston: Bedford, 1993. Cassidy, J. Warren. The Case For Firearms. Current Issues and Enduring Questions. Boston: Bedford, 1993. Brady Campaign to Prevent Gun Violence. Families of Virginia Tech Victims and Survivors Call on U.S. Senate to Strengthen Brady Background Checks. 21 October 2007. www.handguncontrol.org

Australia and China Tade Essay Example for Free

Australia and China Tade Essay China is a country located in East Asia. It is the worlds most populous country, with a population of over 1.35 billion. China is the fourth largest country in the world behind Russia, Canada, and the United States. Australia is a continent and a country in the Southern Hemisphere, lying to the south of Southeast Asia, which divides the Indian and South Pacific Oceans. The population of Australia is 23 million. In 2009 China surpassed Japan to become Australias largest export market, the Australian and Chinese economies are strongly complementary. As a result, our trade and investment relationship is substantial and has developed well beyond its modest beginnings in the 1970s. According to Australian statistics, two-way merchandise trade has grown from $113 million in 1973, just after the establishment of diplomatic relations, to $78.2 billion in 2009. China is Australias largest trading partner, with total trade (goods and services) in 2009 valued at $85.1 billion, an increase of 15.1 per cent over the previous year. Government and/or NGO Roles: The Australian Government established the Australia-China Council (ACC) in 1978 to promote mutual understanding and foster people-to-people relations between Australia and China. The Chairperson is appointed by the Executive Council on the recommendation of the Minister for Foreign Affairs, who also appoints the Board members. The function of the Council is to make recommendations to the Australian Government through the Minister for Foreign Affairs on strengthening the Australia-China relationship in ways that support Australias foreign and trade policy interests. The Australia China Business Council (ACBC) is a membership-based, non-profit, non-governmental organisation comprising of a National Office, six Branches, and more than 1500 representatives from over 700 Australian companies who do business with China. Founded in 1973, ACBC actively promotes two-way trade and investment, and economic cooperation and understanding, between the business communities of Australia and China. ACBC plays an influential role as an advisor to the Australian Government on commercial relations with China. They are a strong supporter of the Free Trade Agreement between Australia and China to foster more competitive business in both nations. Founded in Beijing in 1996, The China-Australia Chamber of Commerces (AustCham Beijing) overriding goal is to advance Australian Business in China. It functions to provide members with the information, resources and contacts they need to succeed in China. The Chamber maintains a good working relationship with the Australian Embassy and with the various Australian government departments in China. AustCham is a non-profit organization, which operates independently from government. It is funded entirely by their membership and Chamber activities. Together with their sister AustChams in Hong Kong, Shanghai, and Guangzhou, they work to promote strong trade and investment links between Australia and China. Treaties and Agreements- formal and/or informal: On the 18th of April 2005, Australia and China agreed to commence negotiations on a Free Trade Agreement (FTA) following consideration of a joint FTA Feasibility Study. The study was completed in March 2005, and concluded that there would be significant economic benefits for both Australia and China through the negotiation of an FTA. From April 2013, WESTPAC and ANZ banks will now be the first to directly trade Australian dollars into Chinese Yuan. Due to this fact, deepening of relationships between China and Australia, it signals deepening of trade connections and great opportunities for future growth. Advantages and Disadvantages to Australia of this link: Advantages: Employment will increase in exporting industries and workers will be displaced as import competing industries fold (close down) in the competitive environment. With free trade many jobs have been created in Australia, especially in manufacturing and service industries Consumers benefit in the domestic economy as they can now obtain a greater variety of goods and services. The increased competitions ensure goods and services, are supplied at the lowest prices. Disadvantages: This can impact upon large numbers of workers, their families and local economies. Often it can be difficult for workers to find employment in growth industries and government assistance is necessary. This means that businesses, employees and consumers are more vulnerable to downturns in the economies of our trading partners. Future Direction of link: Australia and China share a strong and rapidly growing trade and economic relationship. Further strengthening and deepening this relationship is a major priority for both countries, with both governments committed to sustaining the impressive trade and investment performance achieved in the past two decades. In that time, China has become Australia’s largest two-way trading partner and vital to Australia’s future economic prosperity.

Influences on TV Idents

Influences on TV Idents Kira Richards Television idents are an important feature of television channels, they are created toentice, remind and provoke a sense offamiliarity for the audience, this is done by making the appeal specifically to the its target audience. Each TV Ident includes the logo of the channel and sometimes may feature a continuity announcer. In this essay I will be discussing how marketing, branding, packaging and re packaging, scheduling and segmentation, have an impact on television idents and why they are important when considering the purposes of idents. TV idents are used to advertise a channel, in recent times television production has progressed at a rapid pace, since the expansion of cable satellite and digital TV. This has led to a growth of television channels , with there now being over 135 channels available to watch. The expansion of the market cooperate has a large importance, as viewers are now offered a larger selection of channels to tune into. It is now even more important to make sure that the aesthetic look and the tone of the channel are instantly recognisable and appealing to its target audience. In order to make sure the viewer tunes into their channel. On average it is said that people only watch the same 6 to 7 channels, the broadcasters of the channel want to be a part of the top 5 choices of channels, for people to choose from. This means that it is important for their ident to help the viewer recognise the channel instantly and know what their channel stands for. Their ident is created to sum up the personality of the channel and helps the viewer to make a choice as to what channel they will choose watch. Channels also try to keep the viewer within their brand of channels , to ensure that the viewer is viewing a show within their network. For example the BBC will tell you what program is coming up on any other BBC channel with this they hope to get the viewer to either stay on the existing channel or help them to find a program that they may have an interest in on the others. As well as keeping the viewer within the network the channel tries to win over the audience to try to entice them to stay on the current channel they may inform viewers of programs that are coming up and break up the scheduling so if the viewer sees that a program that they enjoy is coming up they may just stay on the channel instead of going to the other. Packaging is an important way to appeal to the audiences of the channel each channels TV idents have relevance to the target audience for the channel This can be seen with the BBC channels there a 4 different channels each catering to different target audiences BBC 3 which is aimed at 16-25 year olds contrasts largely to the BBC 4 whos programs target a much more mature audience. Another purpose of television idents is marketing purposes. The creation of Idents are way for TV channel , to show them at the starts and ends of a tv channel and during advert breaks this technique can have more than one use firstly to remind viewers of the channel that they are currently on and to advertise the branding identity that is represented through the ident. This is because the branding and identity, represented through their ident, may appeal to the viewer, and this will therefore result in the viewer most likely returning to the channelto watch other programs because they like the identity of the channel, and will most likelylike the types of programs they air too. During special seasons, events TV idents may repackage there TV idents, this is done to fit in with certain themes. ITV have always changed their ident over the years, most recently there idents have been rebranded to become more up to date to compete with more channels, in the new rebranded idents different footage of everyday life situation is used to try to reflect the channels new wider audience. This differs from its previous design which was more adult orientated. It is important to schedule an ident at certain time so that it is relevant to the time of day and program that will be shown, Segmentation is essential for channels so that they can remind the viewer of the channel that they are currently watching this helps to reinforce the brands identity to the viewer and represent what the channel stands for. The type of ident that is displayed will depend on the time and program that is going to be shown for example if I program was to air pre watershed at around 3.30 pm when a child finishes school they would use an ident that would reflect the type of show this could be for a TV channel such as CITV , alternatively the channel fox uses an ident that features a man pointing a gun this ident has relevance to the show walking dead which airs around 9 pm this would be inappropriate for young viewers due to its adult themes. Part 2- The design of an ident is also important as it is one of the main ways that a company is able to get across the purpose and the message of the ident to the audience , it is also the main representation of the channels identity. The design of the ident reflects how the audience will see them and influence whether a person will watch the channel. In the second part of the the assignment I will considering the design of the idents and the effects that it has on the audience. Channel fours Tokyo themed ident ,suggests that channel 4 is broadcasting shows that are multinational and appeal to a wide audience the ident itself features bright colours and large levitating objects that form into the channel 4 logo when the camera is panning this makes the logo stands and becomes instantly recognisable. This ident lasts for 42 seconds long with a slow to medium tempo the ident lasts long enough for the audience to see the setting environment which is set in the busy streets this is seen during the panning of the camera due to the fact that you can seen by the Japanese writing on the billboards that eventually form the logo. The music composition that is used is slow and calm to match the general mood the ident. The target audience for this ident is adults this can be told by the scheduling of the idents is around 9 pm The ident is an entertainment as the ident seems entertaining and amusing it is very creative compared to the earlier idents. This ident is also information led as it informs the viewer of the programming that will be airing next. The overall purpose of this ident is to advertise channel 4 in a way that is both cleaver and creative so that it establish and reflect the channels identity. The reference to the channel 4 logo gives this channel its identity like most idents do and constantly remind the audience of what channel they are watching to simultaneously advertise their channel. BBC 3 This ident has been created by BBC three, the design of the ident has a trendy and techno theme that appeals to a younger audience and fits the target audience for the channel. The target audience for the channel is 16- 25 year old .The ident is very fast paced similar to the CBBC ident as this much more appealing to a younger audience this is because the channel airs programs that are more appealing relatable to that age group similarly to the previous ident this ident is entertainment led the ident as it supposed to suggest a sense of discovery it links to the comedy, entertainment and factual programming that airs regularly on the channel. This ident was created for the CBBC, and is market for the audience of the channel of the ages 7- 12 years old. The ident appeals to children of that ages due to the bright colours that are used , CBBCs main colour is green this could symbolise the safety and peace that the channel represents which is an appropriate tone for a childrens channel ident. and the fast pace of the ident. In this ident Santa is seen carrying presents he trips over and all of the presents fall out of his hand , we then see Rudolph with â€Å"children’s† in lights across his antlers and the words BBC in his mouth this is due to the fact that BBC stands for the childrens BBC†. This would attract the target audience because its childish and fun which fits in with general programming of the channel. This ident informs the target audience that it is Christmas time and uses the theme of Santa present it.. The screen tempo is used well as the timing the animation moves goes along with the backg round music goes well and there is also extra sound like lights buzzing .This ident is entertainment led as it features different characters and content that children of that age enjoy. Channel 4 original ident The first TV idents for channel 4 was released in the 1980’s. It had a very simple purpose, which is to establish channel 4s corporate identity and to help reflect this on their programming. due to the technology available in the 80 the ident is very basic and isnt very technical. Generally the overall purpose of this ident is is to advertise channel 4 in a simple way so that it can help reflect the channels identity. The music behind the ident is channel 4 signature theme Four Score the ident is very simple compared to the Tokyo themed ident which is much more creative ,during the ident shapes come together to create the four shape this is done in the same way as the Tokyo ident showing that channel 4 has kept a consistent theme throughout the years. This ident is information led due to the fact that it is very simple and basic , it is mainly used to inform the viewer what is coming up.

For The Love Of The Fish An Es :: essays research papers

In the short story “The Third Thing That Killed My Father,'; Raymond Carver explores the life of the town outcast. Through the observations of a young boy and his father Carver tells the story of a man caught in himself, and captures the true essence of a mans character and his conflicts. Dummy the town outcast finds himself in a struggle to protect the one thing that makes him happy, a school of black bass. Carver comes up with three major conflicts, which include man verses society, nature, and himself. When Dummy gets his fish he further distanced himself from the community. He has always been made fun of by coworkers, and because he had no one to trust this gave Dummy a pretense for digging a deeper hole into his depression. "Well, it made them kid Dummy, the way he was always carrying everything. Carl Lowe, Ted Shade, Johnny Wait, they were the worst kidders of the ones that kidded Dummy.'; Another reasons for Dummy’s introversion was his wife. “ She was a women years younger and said to run around with Mexicans.'; The lack of love at home and negative attention at work caused Dummy to shut society out. The only friends Dummy had where his fish, which he protected from the cruelties of society. He protected the fish like no one had protected him, yet he still loses them to a force that cannot be controlled or stopped. “ It blew for five days, and on the third day the river began to rise. “She’s up to fifteen feet,'; my father said one evening looking over his newspaper. “Which is three feet over what you need to flood. Old Dummy is going to lose his darlings.'; Even though, Dummy protects his fish from unwanted fisherman he cannot protect them and himself from forces of greater power, the force of nature. Another one of the conflicts in the story is Dummy’s struggle with himself. Dummy was never really loved which persuaded him to find something else to love. The fish gave him a since of awareness and control that was never found at work and in his marriage. As long as he had the fish he was needed, and happy being apart of a community that never judged him. When Dummy lost this he lost his life, love, and sanity. “He’d changed a lot, Dummy had. He was never around any of the men anymore, not if he could help it.

Male and Female Roles in Sexual Selection :: Biology

Missing results graphs Why It Matters Sexual selection occurs across all species and is a key part of evolution. It allows animals to increase their fitness. Here are several interesting examples of cryptic female choice and male competition: 1) Males may perform courtship dances to show off their good genes. One species in which courtship dances can be observed are jumping spiders. Male spiders of this species wave their legs and arms to show females their abilities. Females choose a mate after seeing the dances. 2) One way for females to find a suitable mate is based on the resources a male will be able to provide. For instance, in the case of elephant seals, males fight over territories to win over a female. The â€Å"winner† of the fight shows the female that he has a territory and that he will be able to defend the offspring. 3) Additionally, in peacocks, the males have elaborate tails that attract females. Females choose a mate based on the ability of a male to show off his tail. The tail indicates to a female that a male has â€Å"good† genes to contribute to offspring. 4) In some animals, the roles of the genders may be switched. In seahorses, the males are responsible for giving birth and raising the offspring. In this case, males have more at stake and so the males are the â€Å"choosier† mate. They choose a female mate based on the female’s characteristics. 5) These ideas of sexual selection and cryptic female choice can be applied to humans. Women choose mates based on career perspectives, attractiveness, and resources. All these allow her to ensure her children will be healthy and successful. As you can see, it is important to research sexual selection across various species’. Similar mechanisms of selection are present in all animals. By learning how these mechanisms act in one species, it is possible to gain insight into the behavior of all animals, including human beings. Introduction Male Competition Versus Female Choice†¦ The sexual â€Å"arms race† is constantly going on within members of a species. While both male and female are trying to pass on their genes to the next generation, they both try to do this in a different way. Females are attempting to obtain genetic material from the best possible male in order to produce the fittest offspring, while males are trying solely to pass their own genes on to the next generation.

Freudian Analysis of Woman on the Edge of Time Essay -- Woman on the e

Freudian Analysis of Woman on the Edge of Time One can use the psychoanalytical approach to successfully decipher some of the complexities in Marge Piercy's novel, "A woman on the Edge of Time". The psychoanalytical approach stems from Freud and his belief that "... Most of our actions are motivated by psychological forces over which we have very limited control"(127 handbook). The two aspects of Freud's approach that relate to this story are the Oedipus complex and the struggle between the id, ego, and superego. The Oedipus complex of according to Freud is turned upside down in this novel, because there is no father, yet there are three mothers. The Oedipus complex believes that as a child grows up, he starts out loving both parents equally. As the child grows older he starts to lust after his mother. He then finds that his father is in the way of his goal, and so he decides to try and get rid of the father. In this story, however, there is no father. "Father?" Luciente raised her wrist, but Connie stopped her. "Dad. Papa. You know. Male parent." "Ah? No, not Bee or Jackrabbit. Comothers are seldom sweet friends if we can manage. So the child will not get caught in love misunderstandings."(68 novel) The child can't feel any rivalry because he has three mothers to satisfy his desires, and no father to compete with. The child obviously has very little to be upset about. This change in the balance of power, and the obvious love that a child gets from the three mothers also opens up a new realm to the people that are born to this age. The children feel more attuned to what they wa... ...int of changing the language so that it isn't sexist. The differences between the two sexes are so minimal that people can get along. The novel takes Freud's ideas on how the human conscious works and tries to change the world so that there is less conflict. The idea of creating humans that are less sexually dimorphic could definitely be beneficial to humans. The idea of having three mothers and no father is also an interesting idea that could prove helpful. The only concern that I have is that with everyone being so similar, won't our individuality be challenged so that we feel the same as every one else. Individuality is a characteristic that humans pride themselves on. If it is taken away, then people wouldn't feel as good about themselves, and most people would lose their drive to do anything constructive or inventive.

Nu Shu – The Women’s Writing of China

Nu Shu, also known as the women's writing of China, was a major part of Chinese women's lives throughout the 20th century. Unlike any other writing, it is the only known hidden written language. Women used Nu Shu as a way to escape from the oppressive outside world and enter into a peaceful state of mind. Life was hard enough for women; it's scary to think how hard Nu Shu was probably the most commonly valued thing for women in China during this time period. It was valued so much because it was used to share women's miseries. China was ruled by men, and women were nothing more than ousewives and sometime field workers. What made it so special was that only women knew about it. It was a written language expressed by songs and stories. Any other language besides Chinese was forbidden by Emperors. Women couldn't use any form of education, so it had to be formed in secret. Having been something only women knew, it was an easy way for them to express their hardships and sufferings. Every woman at that time was going through the same thing, so it was seen as the easiest way for women to let out their feelings. Males dominated society completely, and Nu Shu was the nly true form of power that women had. If it had been leaked to the public, not only would it have been banned, but many women would have been sent to jail and killed if found using it. Women were beaten and abused to the point where a good day in marriage was a day you cried. Marriages were always arranged, and many women didn't even have feelings towards their husbands. They had to put up with the abuse and couldn't complain. At any point in time, a man could tell his wife what to do and when to do it. Women had no say in the government, their marriage, and in everyday society. The only time they could speak freely was when writing in Nu Shu. Their only audience willing to listen was other women, and Nu Shu was the only way to get in touch with other women without anyone finding out. Whether or not Nu Shu was good or bad is often debated. I happen to think it was good for many reasons. Women weren't educated in any way. Nu Shu was the closest thing they had to education. With education comes power, and that was exactly what women needed. In a time when men ruled society, power is everything. While it wasn't power that everyone recognized, it helped women have better mindsets. In a way, it was creating a more equal society for these women. Equal was definitely something the Chinese culture wasn't centered around, but it was something all women strived for one day. It was often believed that Nu Shu taught women to accept their suffering, but I actually think it was the opposite. No women would ever accept that feet binding were okay, or that the beatings from their husbands should be allowed. Instead, they learned how to cope with these struggles. Knowing how to handle yourself in bad times is a very good quality to have. When thrown a curveball in life, instead of sulking about t, the better thing to do is to take a step back and learn how to deal with it. I think that is something people in Western society do well and in the long run made the Chinese women stronger. Unfortunately, the last living person proficient in Nu Shu died several years ago. I think it's a shame that Nu Shu is closer to being extinct. While the actual writing itself may have no significance to anyone in today's world, I think a great lesson can be learned from it. It's fascinating how long women were successful in keeping it a secret, and overall made the Chinese women stronger people.

Education and Training Essay

Although a certain degree level is not necessary, some employers will prefer a bachelors or associates degree. The degree field of a 911 dispatcher includes criminal justice, communications, and computer science. Computer skills in typing and computer- aided dispatch software is needed. It is required that you have a clean criminal background, you are able to pass the drug and lie detector test, you have good hearing and vision and you need to have U.S Citizenship. Before becoming a 911 operator, a lengthy application process must become completed. With attached resume, an application for employment must be submitted to an emergency response office Employers usually provide specific training for new operator Receive training on radio equipment, broadcasting, common communication skills, and stress management Training can take 3-6 months to complete Need to complete a certificate program in emergency communications Responsibilities Operate various computer and communication equipment Receive emergency calls from telephone, radio or other computer-aided dispatch system. Determine nature of call and location of the caller Direct the type and number of emergency service units to the scenes. Maintain communication with the caller to monitor the situation and be able to give first-aid instructions. Receive and respond to emergency and non-emergency services and complaints Coordinate the responses of public safety agencies Translate information into the appropriate codes Ask vital questions to the callers Maintain familiarity with specific Safety Operating Procedures and various manuals that include mandatory information Maintain a high level of mental stability and professionalism Be available for shifts at any time needed Daily Activities Use judgement and decision making skills to evaluate situations Work under dramatically stressful situations Establish priorities and pass on information as needed Work rotating shifts during evenings, nights, weekends, and holidays Enter information into the computer at a rate of 30-50 words per minute Maintain confidentiality Demonstrate teamwork during all emergencies Use interpersonal and technical skills Meets ethical guidelines by treating people with respect Documentation of Sources Become a 911 Dispatcher: Education Requirements and Salary Info. (n.d.). Retrieved September 21, 2014, from http://education-portal.com/articles/Become_a_911_Dispatcher_Education_Requirements_and_Salary_Info.html Job Duties of 911 Dispatchers. (n.d.). Retrieved September 21, 2014, from http://www.911dispatcheredu.org/job-description/ The Heart Behind The Voice: 911 Dispatchers. (n.d.). Retrieved September 21, 2014, from http://www.halifaxnc911.com/ESW/Files/E911_Job_Description.pdf Self-Reflection I don’t think that I would like to be a 911 Operator because of having to sit behind a desk and answering emergency phone calls. I think it would put me under a lot of pressure to communicate with those in the emergency situation. Sitting behind a desk and directing things is boring. I like the exhilarating job of being hands on. TOXICOLOGIST Education and Training Start master science courses in middle and high school A bachelor’s degree in toxicology, biology or chemistry is needed Degree program in toxicology requires 127 credits with a focus on natural sciences and biomedical studies After obtaining a bachelor’s degree, a career path is established to determine whether or not to focus on a specialized area of toxicology in graduate school With a doctoral degree, a toxicologist continues with postdoctoral training Seek board certification from a reputable association like the American Board of Forensic Toxicology, which shows level of experience and competence Courses taken to determine how local environmental substances can affect and metabolize within the human body: Industrial and environmental agent toxicology Methods of toxicology analysis Reaction dynamics in physical chemistry Rules of evidence studies Molecular and cellular biology Forensic Toxicology Specialists can be certified through The American Board of Forensic Toxicology (ABFT) Responsibilities Study both physical and chemical agents that interact with the body Specializes in the examination of tissues, bodily fluids and blood. Determine whether illegal substances such as excessive levels of drugs and alcohol were present during the time of the crime Also study animals Find hazardous substances in our water Declare whether cosmetics or everyday substances are safe to use Collect various samples Prepare samples of harmful substances for testing and analysis Dissect dead animals and examine organs for signs of toxic materials Take tissue and blood samples from living animals for microscopic investigation Conduct research to understand how toxins affect people and animals Perform laboratory analysis on samples to observe cellular, biochemical and molecular responses to toxins Determine safe-levels of contact Daily Activities Study of toxic materials and how they affect the environment, human and animal health and future technology Conduct studies on food, air, water and soil to determine how they are altered when coming into contact with medicines, garden chemicals and industrial chemicals Work in labs performing basic or applied research on toxic substances Help enforce new laws enacted by the government about new chemicals and of their effects Play important roles in teamwork of scientists Collaborate with other technicians, scientists and peers when an experiment needs to be conducted quickly and completely. Documentation of Sources (Portal, Education), (n.d.). Forensic toxicology training and degree program information. Retrieved from, http://education-portal.com/articles/Forensic_Toxicology_Training_and_Degree_Program_Information.html (Alyson, Jennifer), (Media, Demand), (n.d.). What are the duties of a Toxicologist? Retrieved from, http://work.chron.com/duties-toxicologist-16885.html (Dunn, Kelly. Peacock), (Media, Demand), (n.d.). Education required for a toxicologist. Retrieved from, http://work.chron.com/education-required-toxicologist-4248.html Self- Reflection I would like to be a Toxicologist because of the way what they do goes with our everyday life such as various cosmetics and water. I didn’t know that they could also examine toxins in animals as well. I found that to be very interesting. I didn’t like that they have to come in contact with harmful chemicals but with the appropriate safety precautions taken, this can be a very fascinating career.