Product analysis Samsung Galaxy S4 Essay

Nowadays, it is a common scene to see everybody keeps his /her ear attached to a cell phone. Often, they are doing it at the risk of an accident, loss of human relationship or studies. Intimate friendships of our parents’ younger days are now lost and it is now reduced to an SMS or mobile talk. Keeping addresses of our intimates is now lost. Writing letters is given up. Human relationship and mental concentration are now replaced by electronic connections. It is a fact that having a mobile phone now a days is a sort of necessity and it is an inevitable truth that mobile industry is taking everyone’s mind by a storm. From the very basic thing of making a call, texting, and now Internet access for just a touch of your fingertips. Do you have one of these? I do have one of those too and I won’t deny the fact that I enjoy using them. So as one of the million subscribers of this technology I will share you some of the advantages and disadvantages I found, out of having a mobile phone. A mobile phone (also known as a cellular phone, cell phone, and a hand phone) is a device that can make and receive telephone calls over a radio link while moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile phone operator, allowing access to the public telephone network. By contrast, a cordless telephone is used only within the short range of a single, private base station. In addition to telephone, modern mobile phones also support a wide variety of other services such as text messaging, MMS, email, Internet access, short-range wireless communications (infrared, Bluetooth), business applications, gaming and photography. Mobile phones that offer these and more general computing capabilities are referred to as smartphones. The first hand-held mobile phone was demonstrated by John F. Mitchell and Dr Martin Cooper of Motorola in 1973, using a handset weighing around 2.2 pounds (1 kg). In 1983, the DynaTAC 8000x was the first to be commercially available. From 1990 to 2011, worldwide mobile phone subscriptions grew from 12.4 million to over 6 billion, penetrating about 87% of the global population and reaching the bottom of the economic pyramid. II. The Company Background Samsung Group (Hangul: ì‚ ¼Ã¬â€ž ±Ãª · ¸Ã« £ ¹; Hanja: ä ¸â€°Ã¦ËœÅ¸Ãª · ¸Ã« £ ¹; Korean pronunciation: [sam.sÊÅ'Å‹ É ¡Ã‰ ¯Ã¢â‚¬â„¢Ã‰ ¾upÌš]) is a South Korean multinationalconglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol. Samsung was founded by Lee Byung-chull in 1938 as a trading company. Over the next three decades the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee’s death in 1987, Samsung was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since the 1990s Samsung has increasingly globalised its activities, and electronics, particularly mobile phones and semiconductors, has become its most important source of income. Notable Samsung industrial subsidiaries include Samsung Electronics (the world’s largest information technology company measured by 2012 revenues), Samsung Heavy Industries (the world’s second-largest shipbuilder measured by 2010 revenues), and Samsung Engineering and Samsung C&T (respectively the world’s 35th- and 72nd-largest construction companies). Other notable subsidiaries include Samsung Life Insurance (the world’s 14th-largest life insurance company), Samsung Everland (operator of Everland Resort, the oldest theme park in South Korea), Samsung Techwin (an aerospace and defence company) and Cheil Worldwide (the world’s 19th-largest advertising agency measured by 2010 revenues). Samsung has a powerful influence on South Korea’s economic development, politics, media and culture, and has been a major driving force behind the â€Å"Miracle on the Han River†. Its affiliate companies produce around a fifth of South Korea’s total exports. Samsung’s revenue was equal to 17% of the South Korea’s $1082 billion GDP. Name According to the founder of Samsung Group, the meaning of the Korean hanja word Samsung (ä ¸â€°Ã¦ËœÅ¸) is â€Å"tristar† or â€Å"three stars†. The word â€Å"three† represents something â€Å"big, numerous and powerful†; the â€Å"stars† mean eternity. History 1938 to 1970 The headquarters of Samsung Sanghoesin Daegu in the late 1930s In 1938, Lee Byung-chull (1910–1987) of a large landowning family in the Uiryeong county came to the nearby Daegu city and founded Samsung Sanghoe (ì‚ ¼Ã¬â€ž ±Ã¬Æ' Ã­Å¡Å', ä ¸â€°Ã¦ËœÅ¸Ã¥â€¢â€ Ã¦Å"Æ'), a small trading company with forty employees located in Su-dong (now Ingyo-dong). It dealt in groceries produced in and around the city and produced its own noodles. The company prospered and Lee moved its head office to Seoul in 1947. When the Korean War broke out, however, he was forced to leave Seoul and started a sugar refinery in Busan named Cheil Jedang. After the war, in 1954, Lee founded Cheil Mojik and built the plant in Chimsan-dong, Daegu. It was the largest woollen mill ever in the country and the company took on the aspect of a major company. Samsung diversified into many areas and Lee sought to help establish Samsung as an industry leader in a wide range of enterprises, moving into businesses such as insurance, securities, and retail. Lee placed great importance on industrialization, and focused his economic development strategy on a handful of large domestic conglomerates, protecting them from competition and assisting them financially. In 1948, Cho Hong-jai (the Hyosung group’s founder) jointly invested in a new company called Samsung Mulsan Gongsa (ì‚ ¼Ã¬â€ž ±Ã« ¬ ¼Ã¬â€š °Ãª ³ µÃ¬â€š ¬), or the Samsung Trading Corporation, with the Samsung Group founder Lee Byung-chull. The trading firm grew to become the present-day Samsung C&T Corporation. But after some years Cho and Lee separated due to differences in management between them. He wanted to get up to a 30% group share. After settlement, Samsung Group was separated into Samsung Group and Hyosung Group, Hankook Tire, and others. In the late 1960s, Samsung Group entered into the electronics industry. It formed several electronics-related divisions, such as Samsung Electronics Devices Co., Samsung Electro-Mechanics Co., Samsung Corning Co., and Samsung Semiconductor & Telecommunications Co., and made the facility in Suwon. Its first product was a black-and-white television set. 1970 to 1990 The SPC-1000, introduced in 1982, was Samsung’s first personal computer (Korean market only) and uses an audio cassette tape to load and save data – the floppy drivewas optional. In 1980, Samsung acquired the Gumi-based Hanguk Jeonja Tongsin and entered the telecommunications hardware industry. Its early products were switchboards. The facility were developed into the telephone and fax manufacturing systems and became the centre of Samsung’s mobile phone manufacturing. They have produced over 800 million mobile phones to date. The company grouped them together under Samsung Electronics Co., Ltd. in the 1980s. After the founder’s death in 1987, Samsung Group was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Shinsegae (discount store, department store) was originally part of Samsung Group, separated in the 1990s from the Samsung Group along with CJ Group (Food/Chemicals/Entertainment/logistics) and the Hansol Group (Paper/Telecom). Today these separated groups are independent and they are not part of or connected to the Samsung Group. One Hansol Group representative said, â€Å"Only people ignorant of the laws governing the business world could believe something so absurd,† adding, â€Å"When Hansol separated from the Samsung Group in 1991, it severed all payment guarantees and share-holding ties with Samsung affiliates.† One Hansol Group source asserted, â€Å"Hansol, Shinsegae, and CJ have been under independent management since their respective separations from the Samsung Group.† One Shinsegae Department Store executive director said, â€Å"Shinsegae has no payment guarantees associated with the Samsung Group.† In the 1980s, Samsung Electronics began to invest heavily in research and development, investments that were pivotal in pushing the company to the forefront of the global electronics industry. In 1982, it built a television assembly plant in Portugal; in 1984, a plant in New York; in 1985, a plant in Tokyo; in 1987, a facility in England; and another facility in Austin in 1996. As of 2012, Samsung has invested more than US$13 billion in the Austin facility, which operates under the name Samsung Austin Semiconductor LLC. This makes the Austin location the largest foreign investment in Texas and one of the largest singleforeign investments in the United States. 1990 to 2000 Samsung Group headquarters at Samsung Town, Seoul Samsung started to rise as an international corporation in the 1990s. Samsung’s construction branch was awarded a contract to build one of the two Petronas Towers in Malaysia, Taipei 101 in Taiwan and the Burj Khalifa in United Arab Emirates. In 1993, Lee Kun-heesold off ten of Samsung Group’s subsidiaries, downsized the company, and merged other operations to concentrate on three industries: electronics, engineering, and chemicals. In 1996, the Samsung Group reacquired the Sungkyunkwan University foundation. Samsung became the largest producer of memory chips in the world in 1992, and is the world’s second-largest chipmaker after Intel (seeWorldwide Top 20 Semiconductor Market Share Ranking Year by Year). In 1995, it created its first liquid-crystal display screen. Ten years later, Samsung grew to be the world’s largest manufacturer of liquid-crystal display panels. Sony, which had not invested in large-size TFT-LCDs, contacted Samsung to cooperate, and, in 2006, S-LCD was established as a joint venture between Samsung and Sony in order to provide a stable supply of LCD panels for both manufacturers. S-LCD was owned by Samsung (50% plus 1 share) and Sony (50% minus 1 share) and operates its factories and facilities in Tangjung, South Korea. As on 26 December 2011 it was announced that Samsung had acquired the stake of Sony in this joint venture. Compared to other major Korean companies, Samsung survived the 1997 Asian financial crisis relatively unharmed. However, Samsung Motor was sold to Renault at a significant loss. As of 2010, Renault Samsung is 80.1 percent owned by Renault and 19.9 percent owned by Samsung. Additionally, Samsung manufactured a range of aircraft from the 1980s to 1990s. The company was founded in 1999 as Korea Aerospace Industries (KAI), the result of merger between then three domestic major aerospace divisions of Samsung Aerospace, Daewoo Heavy Industries, and Hyundai Space and Aircraft Company. However, Samsung still manufactures aircraft engines and gas turbines. 2000 to 2013 The Samsung pavilion at Expo 2012 In 2001 Samsung Techwin became the sole supplier of a combustor module for the Rolls-Royce Trent 900 used by the Airbus A380, the world’s largest passenger airliner. Samsung Techwin is also a revenue-sharing participant in the Boeing’s 787 Dreamliner GEnx engine program. In 2010, Samsung announced a 10-year growth strategy centred around five businesses. One of these  businesses was to be focused on biopharmaceuticals, to which the Company has committed â‚ ©2.1 trillion. In December 2011, Samsung Electronics sold its hard disk drive (HDD) business to Seagate. In the first quarter of 2012, Samsung Electronics became the world’s largest mobile phone maker by unit sales, overtaking Nokia, which had been the market leader since 1998. In the August 21st edition of the Austin American-Statesman, Samsung confirmed plans to spend 3 to 4 billion dollars converting half of its Austin chip manufacturing plant to a more profitable chip. The conversion should start in early 2013 with production on line by the end of 2013. On August 24, 2012, 9 U.S jurors ruled that Samsung had to pay Apple Incorporated US$1.05 billion dollars in damages for violating six of its patents on smartphone technology. The award was still less than the US$2.5 billion dollars requested by Apple. The decision also ruled that Apple didn’t violate 5 Samsung patents that were in the caseSamsung decried the decision saying that the move could harm innovation in the sector. It also followed a South Korean ruling that said both companies were guilty of infringing on each other’s intellectual property. In the first trading after the ruling, Samsung shares on the Kospi index fell 7.7%, the largest fall since October 24, 2008, to 1,177,000 Korean won. Apple then sought to ban the sales of eight Samsung phones (Galaxy S 4G, Galaxy S2 AT&T, Galaxy S2 Skyrocket, Galaxy S2 T-Mobile, Galaxy S2 Epic 4G, Galaxy S Showcase, Droid Charge and Galaxy Prevail) in the United States[ which has been denied by the court. On September 4, 2012, Samsung announced it plans to examine all of its Chinese suppliers for possible violations of labor policies. The company said it will carry out audits of 250 Chinese companies that are its exclusive suppliers to see if children under the age of 16 are being used in their factories. Samsung Electronics Co., Ltd. (Korean: ì‚ ¼Ã¬â€ž ±Ã¬  â€žÃ¬Å¾ ) is a South Korean multinational electronics company headquartered in Suwon, South Korea. It is the flagship subsidiary of the Samsung Group and has been the world’s largest information technology company by revenues since 2009. Samsung Electronics has assembly plants and sales networks in 61 countries and employs around 221,000 people. Samsung has previously been known for its position as a manufacturer for many electrical components such  as semiconductors,chips, flash memory and hard drive devices. Samsung Electronics has actively expanded in consumer markets moving away from its manufacturing roots. It has been the world’s largest television manufacturer since 2006 and the world’s largest maker of LCD panels for eight consecutive years. In recent years, Samsung has gained prominent position in the mobile phone and tablet market, fuelled by its flagship Samsung Galaxy line of devices. The company is the world’s largest vendor of smartphones since 2011. Samsung has also established a prominent position in the tablet computer market, with the release of the Android-powered Samsung Galaxy Tab and Note 10.1. BIBLIOGRAPHY http://smartphones2013.org/samsung-galaxy-s4-pros-cons/ http://www.managementstudyguide.com/market-segmentation.htm http://en.wikipedia.org/wiki/Samsung_Galaxy_S4 http://gadgetan.com/inilah-uniknya-acara-perilisan-samsung-galaxy-s-4/42162 http://www.gsmarena.com/samsung_galaxy_s_iv-5125.php Samsung official website (http://www.samsung.com/us/mobile/galaxy-S4/ ) http://www.isuppli.com www.wikipedia.org www.google.com www.valas.com www.mysmartprice.in www.xe.com http://www.indotrading.com http://searchfunmoods.com http://www.knoc.co.kr www.phoneArena.com http://EzineArticles.com/